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Norwegian Cruise Lines has traditionally held the third-place position in the discount cruise market, behind Carnival Cruises and Royal Caribbean. As such, it has taken some innovative approaches to its services and offers options that other cruise lines don't. It is primarily known for "Freelance Cruising," which emphasizes passenger flexibility over more set schedules. This plays out most prominently in the meal service, which refrains from setting seating and dining schedules and offers meals prepared to order rather than served in a buffet. Dress codes on Norwegian Cruises are similarly casual--stressed as "resort wear"--and while a few formal nights are offered on each cruise, passengers need not participate in them.
Though it offers discount cruise packages all over the world and the Caribbean remains its hub, Norwegian Cruises has a unique handle on excursions to Hawaii. Most of the NCL vessels are flagged as U.S. ships, which allows it to provide inter-island excursion deals (visiting several Hawaiian islands instead of just one), where other cruise lines can't or don't. Hawaii constitutes a very small percentage of cruises overall, but a large number of Americans list it as a favored destination point due to the ease of travel without a passport. Norwegian Cruise Lines has capitalized on the interest and now holds a prominent status among discount Hawaiian cruise bookings.
Discount deals on Norwegian Cruises can be found online, and travel agencies can handle additional aspects of a cruise vacation such as travel to and from the port of departure. Direct Line Cruises can set up discount packages for Norwegian Cruises all over the world.